Personal Brand Monitoring
Online Brand Monitoring For Individuals: Giving Your Brand The Fresh Start it Needs.
Why You Need Online Brand Monitoring
Online personal brand monitoring involves scanning the endless number of sources on the internet for mentions of you and your brand. It’s important to have a clear picture of what people are saying about you not only from a reactive standpoint, but also to craft proactive brand messaging moving forward.
Fresh Start Reputation takes online personal brand monitoring a step further by keeping tabs on your competitors too.
Often, the people that most benefit from reputation management are:
Personal Brand Management: Our Process
In addition to personal brand monitoring, we also offer personal brand management that includes completion of detailed research, various search marketing tactics, personal brand promotion and online monitoring.
We start out by doing a deep dive into your digital footprint to see who’s talking, what they’re talking about, what platforms they’re using, and why they’re saying it. Even if there isn’t anything overwhelmingly negative being said about you, we are proactive in taking the reins to lead in the conversation.
Whether from disgruntled ex-employees, vindictive business competitors or slanderous false information, we’ll help suppress the misleading information that orbits your brand. Addressing negative reviews, utilizing SEO best-practices and more will help confine unfavorable sentiments to the 2nd+ page(s) of Google search results.
Not only do we suppress negativity, we promote positivity. Through our ‘discovery’ phase, we’ll learn all types of information that’s floating around the internet; and all of it is useful. By emphasizing your good qualities and expanding upon them through content creation, link building campaigns, and other strategies, we’ll make sure you have a good first impression online.
Through our social listening tools, we’ll monitor keywords that are associated with your business to see how they are being used and who is using them. We’ll help you keep a close eye on public feedback, advise on how to have more meaningful engagements on social media, and keep the constructive conversations flowing.