Brand Tracking & Monitoring Services

Monitor the Online Conversations Surrounding your Business to Inform your Marketing Strategy.

Why Does Brand Tracking Matter?

Creating and maintaining a trustworthy brand is crucial for all aspects of your business including but not limited to:

  • Improving overall trustworthiness
  • Attracting new customers
  • Retaining existing customers
  • Attracting top talent
  • Expanding brand awareness

Creating a positive brand reputation is done by providing quality products/services, but you should also be receptive to feedback — especially the feedback that isn’t pointed directly at you. Businesses used to succeed and fail by word of mouth; today that word of mouth is the internet: social media shares, consumption and engagement of published content, and more.

 How Fresh Start Implements Brand Tracking

Not every person that interacts with your business will tell say to your face whether they’re a satisfied customer. Sometimes they’ll voice their opinion on social media, write a review, post on a forum, etc. That’s where we come in.

Social Listening

Using state-of-the-art social listening technology, we can monitor keywords associated with your personal brand on all social channels to inform strategy and get ahead.

Media Monitoring

Comprehensive monitoring of traditional news sources for mentions of your personal brand. This information is critical to reputation management from a proactive and reactive standpoint.

Online Review Monitoring

84% of people trust online reviews as much as recommendations from friends. FSR monitors all major online sources for keywords associated with your personal brand.

Business Brand Monitoring: Our Process

Discover

We start out by doing a deep dive into your business’ digital footprint to see who’s talking, what they’re talking about, what platforms they’re using, and why they’re saying it. Even if there isn’t anything overwhelmingly negative being said about you, we are proactive in taking the reins to lead in the conversation.

Suppress

Whether from disgruntled ex-employees, vindictive business competitors or slanderous false information, we will suppress misleading information that orbits your brand. Addressing negative reviews, utilizing SEO best-practices and more will help confine unfavorable sentiments to the 2nd+ page(s) of Google search results.

Promote

Not only do we suppress negativity, we promote positivity. Through our ‘discovery’ phase, we’ll learn all types of information that’s floating around the internet; and all of it is useful. By emphasizing your good qualities and expanding upon them through content creation, link building campaigns, and other strategies, we’ll make sure you have a good first impression online.

Monitor

Through our social listening tools, we’ll monitor keywords that are associated with your business to see how they are being used and who is using them. We’ll help you keep a close eye on public feedback, advise on how to have more meaningful engagements on social media, and keep the constructive conversations flowing.

Let's Have a Conversation

Are you ready for a Fresh Start? We want to help you take control of your reputation and take the narrative back into your hands. All conversations are 100% confidential.